Travis County · SMB digital marketing
Web design, SEO & PPC for Austin SMBs.
Tech-money-adjacent buyers, dense competition, and an SMB economy that rewards clear digital craft.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Who actually does the work
John, Matt, Pablo, Danny, Josh. The five names you sign off with on every sprint.
Inside the Austin market
The local SMB landscape, the buyers, and how the city actually searches.
Founder-led brands, professional services serving the tech ecosystem, restaurants and hospitality, and a steady stream of new SMBs chasing the city’s growth.
Austin is a sophisticated SMB market with steep competition. The tech ecosystem has pulled a generation of founder-led brands, professional services firms, and adjacent vendors into the city, and the result is a buyer who researches thoroughly and rewards clear positioning + real proof. Our Austin work tends to span tech-adjacent professional services, founder-led consumer brands, and hospitality. The common thread is clients who care about brand presentation and who expect their digital presence to actually pay for itself in qualified leads — not impressions.
Notable neighborhoods + business districts
Where the SMBs are — and where we’ve done work.
Neighborhoods + districts
- Downtown
- South Congress (SoCo)
- East Austin
- Domain / North Austin
- Westlake
- Mueller
- South Lamar
Landmarks in–market
- Texas State Capitol
- Lady Bird Lake
- Zilker Park
- Moody Center
- Q2 Stadium
- The Domain
- Long Center
Where the SMBs are
The services Austin operators usually start with.
SEO Management — for Austin
You’ve tried the rest, now try the proven, data-driven SEO tactics we employ to increase your site’s visibility in search and drive traffic.
See how we run it →
Pay Per Click Advertising — for Austin
As seasoned PPC ad professionals, we know how to maximize your ad budget so your spend goes toward qualified leads, not junk clicks.
See how we run it →
Social Media Marketing — for Austin
Maximize user engagement and get your message out to the right audience with our customized social media marketing campaigns.
See how we run it →
Competitor Analysis — for Austin
Austin SMB categories are thick with founder-led competitors. Real competitive analysis (not a screenshot deck) surfaces the pricing, positioning, and content gaps that an Austin operator can actually exploit.
See how we run it →
Sales–cycle calendar
The Austin year, by buying window.
Q1
Q1 in Austin is conference season — SXSW pulls disproportionate attention and short-term demand. SMBs adjacent to events benefit from a March-ready site + paid push; everyone else uses Q1 for the budget reset.
Q2
Q2 is when paid spend ramps. School lets out, home-services demand peaks, B2B buyers commit before summer slowdown. Sequences need to be running clean by April or you’re leaving the spring on the table.
Q3
Q3 is the fall planning window. Whatever you’re going to ship for Q4 has to be scoped by Labor Day. We refresh the audience map in July and lock the Q4 push by mid-September.
Q4
Q4 is the conversion push. End-of-year buying compresses sales cycles by 30–40% in most categories. We retune the closing sequences in October and run them hot through December.
Why FH for Austin
The case for working with us in this market.
Austin is a 3-hour drive from Dallas and we’re there for kickoffs, quarterly reviews, and conferences regularly. We know the competitive set, the local search patterns, and the founder culture — and we’ve shipped work for clients across professional services, hospitality, and consumer brands here.
“We needed a site that finally matched the work we do, and an SEO program that didn’t feel like a black box. Frontend Horizon delivered both and the leads have followed.”
Austin questions
The Austin questions operators ask before they sign.
Do you have Austin-area clients?
Yes. We work with clients across Travis County in professional services, hospitality, consumer brands, and adjacent verticals.
How do you handle Austin’s in-person culture from a Dallas office?
We come down for kickoffs and quarterly reviews. The day-to-day work is remote, and Austin clients tend to be comfortable with that.
Is Austin SEO harder than Dallas?
Different. Austin has fewer giant national chains in some categories but a much higher density of sophisticated founder-led competitors. The winning move here is depth of content + clean technical SEO + a brand that buyers actually want to associate with.
Pricing
Sized to the engagement, not the bill rate.
Tell us the outcome you want; we’ll send back the scope and the number that lands it. Free consultation first — the read costs nothing.
Cadence
Weekly progress, monthly reporting.
You see the work as it ships, not just at month’s end. Most Austin clients have a direct text line into the lead strategist on the account.
Outcome lock
Booked–revenue reporting, every quarter.
Every Austin engagement reports against the same number: leads that closed, revenue that booked — not vanity metrics from a platform dashboard.
Other areas we serve
Other Texas markets — and nationwide remote.
Ready to scope a Austin engagement?
Send us your industry, the outcome you’d trade everything else for, and how soon you want to start. We’ll send back a free consultation slot.