Every page on Frontend Horizon.
Looking for something specific, start here. Every solution, every area we serve, every post in the field notes. Crawlers get the machine–readable sitemap.xml; humans get this one.
Start here
The three doors most visitors take.
Solutions
Web Design, SEO, PPC, Social, Competitor Analysis — plus the sub–engagements under each.
Web Design & Development
Build & Convert
SEO Management
Strategy & Acquisition
Pay Per Click Advertising
Strategy & Acquisition
Social Media Marketing
Strategy & Acquisition
Competitor Analysis
Strategy & Acquisition
Marketing Site Build
Build & Convert
Site Relaunch
Build & Convert
Recurring Site Care
Build & Convert
Landing Page Build
Build & Convert
Local SEO
Strategy & Acquisition
Technical SEO Audit
Strategy & Acquisition
Content & Topic Strategy
Strategy & Acquisition
Google Ads Management
Strategy & Acquisition
Meta Ads Management
Strategy & Acquisition
Social Content Production
Strategy & Acquisition
Community Management
Strategy & Acquisition
Competitor Teardown
Strategy & Acquisition
Quarterly Strategy Review
Strategy & Acquisition
Plans
The discovery flow that scopes a Frontend Horizon engagement.
Results
Areas we serve and the industries we serve — the proof that the playbook lands.
Professions We Serve
Construction, retail/manufacturing, logistics, consumer services, professional services, healthcare.
Areas We Serve
Twelve Texas markets plus nationwide remote — headquartered in Dallas.
Dallas
FH’s home market — 750 N Saint Paul St, STE 250 — and the densest SMB book we have.
Fort Worth
Where construction, energy services, and the western edge of DFW commerce all converge.
Plano
Corporate-HQ density, well-educated households, and a Legacy West business core that rewards a clean digital presence.
Frisco
One of the fastest-growing cities in the country — new households every month, new SMBs chasing them.
Irving
Las Colinas corporate density next door to Old Irving SMBs — a split market with two very different digital playbooks.
Arlington
Mid-cities mixed market — entertainment district, university density, and a deep SMB book between Dallas and Fort Worth.
McKinney
Historic downtown character with one of the fastest-growing suburban populations in Texas behind it.
Denton
University-town energy on the north edge of DFW — SMBs serving students, families, and the Alliance corridor.
Austin
Tech-money-adjacent buyers, dense competition, and an SMB economy that rewards clear digital craft.
Houston
Energy, healthcare, logistics, and ports — the largest SMB market in the state and the most spread out.
San Antonio
Family-business depth, military-adjacent buyers, and a competitive set that rewards consistent local presence.
Nationwide (Remote)
When the right team isn’t in your city — we work remote-first, with quarterly visits when the engagement justifies them.
Resources / Blog
FH Field Notes — SEO methodology, PPC tactics, SMB web design, vertical case studies.
All field notes
Everything we’ve published.
Google Ads for Small Businesses: The Complete Guide to Running Campaigns That Don’t Waste Your Budget
Most SMBs lose money on Google Ads in the first 90 days because nobody told them how the auction actually works. Here’s the version we wish every operator had read first.
Why Your Website’s Bounce Rate Is Lying to You
Bounce rate is the most misunderstood metric in SMB analytics. It’s also one of the easiest to game without improving anything.
The Competitor Analysis Every SMB Should Run Before Spending Another Dollar on Marketing
Most SMBs guess at what their competitors are doing. The real picture is sitting in plain sight, and it changes how you spend.
PPC Budget Allocation for Multi-Service SMBs
Multi-service businesses lose money on Google Ads by either spreading too thin or concentrating in the wrong place. Here’s the math.
Why Slow Websites Are Killing Your SEO (and How to Fix Yours This Quarter)
Three seconds is the hard ceiling. Most SMB sites load in seven. The math on what that costs you is brutal.
Social Media for SMBs: What Actually Works in 2026
You can’t be on every platform. You shouldn’t try. Here’s how to pick the two or three that will actually move the needle.
When Social Media Is the Wrong Channel for Your Business
Not every business should be on social. Some should put the budget into search, email, or direct mail and stop apologizing.
How a Construction Firm Generated 1,233% More Organic Clicks in 12 Months
1,233% organic click increase. 5.5% CTR. 987% impression increase. Here’s how it actually happened.
How Much Does SEO Optimization Cost: A Practical Pricing Guide for SMBs
“Starting at $299/month” SEO is almost always a content mill. Here’s what real SEO costs and why.
The Real Reason Your SEO Stopped Working
Three reasons your organic traffic dropped that have nothing to do with you doing anything wrong.
Best Barns: Rebranding a Product Brand for the Search Era
Customers are seeking Best Barns at retail partners like never before. Here’s the work behind it.
Healthcare Marketing: The Compliance Lines You Cannot Cross
Most healthcare practices either over-share (and risk a HIPAA citation) or under-share (and lose patients to bolder competitors). Here’s the line.
Why ‘Just Build Us a Website’ Is the Wrong First Question
Most SMB website projects start with the wrong question. Here are the right ones.
Local SEO for Multi-Location Brands
Multi-location SEO is a different sport than single-location SEO. Most brands run it like the same sport and lose accordingly.
How We Run a 90-Day SEO Engagement
Transparency on the work and the timeline. No mystery, no ‘trust the process.’
Conversion Rate Optimization for Service Businesses
Most service-business sites convert at 1–2%. The brands that get to 4–6% do five specific things differently.
When PPC Beats SEO (and When It Doesn’t)
Both work. Neither is the right starting point for every business. Here’s how to pick.
Content That Actually Ranks for Professional Services Firms
Most professional-services content sounds the same because every firm pays the same content mill. Here’s how to sound like you.
What to Look for When Hiring a Digital Marketing Agency
Most agency-vetting goes wrong because the buyer asks the wrong questions. Here are the right ones.
Local SEO Strategies Construction Firms Should Use in 2025
Construction local SEO is dominated by aggregators. The firms that learn to outflank them win the work that matters.
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