Collin County · SMB digital marketing
Web design, SEO & PPC for McKinney SMBs.
Historic downtown character with one of the fastest-growing suburban populations in Texas behind it.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Who actually does the work
John, Matt, Pablo, Danny, Josh. The five names you sign off with on every sprint.
Inside the McKinney market
The local SMB landscape, the buyers, and how the city actually searches.
Boutique retail and dining around the historic square; new-construction home services and family-services SMBs across the rest of the city.
McKinney has two distinct SMB economies. The historic downtown square is a tight cluster of boutique retail, restaurants, and event venues that compete on charm, foot traffic, and Instagram. The rest of the city is suburban Collin County growth — new neighborhoods, new families, new home services and family-services SMBs chasing a constant stream of new arrivals. Our McKinney work splits along those lines. Downtown brands need brand-led web design + Instagram + local search. Suburban service brands need clean SEO + Google Business Profile work + a converting site that turns ‘new in town’ searches into booked appointments.
Notable neighborhoods + business districts
Where the SMBs are — and where we’ve done work.
Neighborhoods + districts
- Historic Downtown McKinney
- Adriatica Village
- Stonebridge Ranch
- Craig Ranch
- Tucker Hill
- Wilmeth Ridge
Landmarks in–market
- Historic McKinney Square
- Adriatica Village
- TUPPS Brewery
- Heard Natural Science Museum
- McKinney Performing Arts Center
- Towne Lake Park
Where the SMBs are
The services McKinney operators usually start with.
SEO Management — for McKinney
You’ve tried the rest, now try the proven, data-driven SEO tactics we employ to increase your site’s visibility in search and drive traffic.
See how we run it →
Pay Per Click Advertising — for McKinney
As seasoned PPC ad professionals, we know how to maximize your ad budget so your spend goes toward qualified leads, not junk clicks.
See how we run it →
Social Media Marketing — for McKinney
Maximize user engagement and get your message out to the right audience with our customized social media marketing campaigns.
See how we run it →
Sales–cycle calendar
The McKinney year, by buying window.
Q1
Q1 is the budget-reset window. Most Texas SMBs lock the year’s digital spend in January and February, and the brands without a fresh audience read end up funding the same channels that plateaued them last year. We do the read in the first six weeks of the year.
Q2
Q2 is when paid spend ramps. School lets out, home-services demand peaks, B2B buyers commit before summer slowdown. Sequences need to be running clean by April or you’re leaving the spring on the table.
Q3
Q3 is the fall planning window. Whatever you’re going to ship for Q4 has to be scoped by Labor Day. We refresh the audience map in July and lock the Q4 push by mid-September.
Q4
Q4 is the conversion push. End-of-year buying compresses sales cycles by 30–40% in most categories. We retune the closing sequences in October and run them hot through December.
Why FH for McKinney
The case for working with us in this market.
McKinney is 45 minutes up the highway from our Dallas office. The Collin County growth corridor is one of the most dynamic local-search markets in the country and we’ve worked with both the historic-downtown and new-construction halves of it.
“We were getting outranked by competitors with worse work and bigger ad budgets. The Frontend Horizon team rebuilt our site and the SEO — we now show up where it matters.”
McKinney questions
The McKinney questions operators ask before they sign.
Do you work with downtown McKinney boutique retail?
Yes. Boutique retail, restaurants, and event venues around the historic square have specific brand + social needs we know how to support.
What about the newer suburban developments like Stonebridge Ranch or Craig Ranch?
Yes. New-construction neighborhoods are a major part of the suburban Collin County book. Home services, healthcare, and family services all see strong returns from clean local SEO here.
Can you meet us in McKinney?
We come up for kickoffs and quarterly reviews. Day-to-day is async over email and shared docs.
Pricing
Sized to the engagement, not the bill rate.
Tell us the outcome you want; we’ll send back the scope and the number that lands it. Free consultation first — the read costs nothing.
Cadence
Weekly progress, monthly reporting.
You see the work as it ships, not just at month’s end. Most McKinney clients have a direct text line into the lead strategist on the account.
Outcome lock
Booked–revenue reporting, every quarter.
Every McKinney engagement reports against the same number: leads that closed, revenue that booked — not vanity metrics from a platform dashboard.
Other areas we serve
Other Texas markets — and nationwide remote.
Ready to scope a McKinney engagement?
Send us your industry, the outcome you’d trade everything else for, and how soon you want to start. We’ll send back a free consultation slot.