Frontend Horizon
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Tarrant County · SMB digital marketing

Web design, SEO & PPC for Fort Worth SMBs.

Where construction, energy services, and the western edge of DFW commerce all converge.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh

Inside the Fort Worth market

The local SMB landscape, the buyers, and how the city actually searches.

Family-owned construction companies, oil & gas services, ranch supply, and a tight downtown business district. Less crowded than Dallas; the brands that show up well on search win disproportionately.

Fort Worth is the construction and industrial-services anchor of DFW. The downtown core around Sundance Square is dense with professional services and hospitality, but the bulk of the SMB book sits in trades, energy services, and family-owned product businesses across Tarrant County. We drive to Fort Worth from our Dallas office regularly — it’s 35 minutes on a clean I-30, longer in rush hour. Our Fort Worth clients tend to be operators who’ve been winning on word-of-mouth for a decade and finally need a digital presence that matches what they actually deliver in the field.

Notable neighborhoods + business districts

Where the SMBs are — and where we’ve done work.

Neighborhoods + districts

  • Sundance Square / Downtown
  • Cultural District
  • West 7th
  • Near Southside
  • TCU / Westcliff
  • Alliance
  • Stockyards

Landmarks in–market

  • Sundance Square
  • Fort Worth Stockyards
  • Kimbell Art Museum
  • Bass Performance Hall
  • TCU campus
  • Dickies Arena

Where the SMBs are

The services Fort Worth operators usually start with.

Sales–cycle calendar

The Fort Worth year, by buying window.

Q1

Q1 is the budget-reset window. Most Texas SMBs lock the year’s digital spend in January and February, and the brands without a fresh audience read end up funding the same channels that plateaued them last year. We do the read in the first six weeks of the year.

Q2

Q2 is when paid spend ramps. School lets out, home-services demand peaks, B2B buyers commit before summer slowdown. Sequences need to be running clean by April or you’re leaving the spring on the table.

Q3

Q3 is the fall planning window. Whatever you’re going to ship for Q4 has to be scoped by Labor Day. We refresh the audience map in July and lock the Q4 push by mid-September.

Q4

Q4 is the conversion push. End-of-year buying compresses sales cycles by 30–40% in most categories. We retune the closing sequences in October and run them hot through December.

Why FH for Fort Worth

The case for working with us in this market.

Our flagship construction case study (BHR Construction Corp.) is a Tarrant County operator. We know the local construction landscape, the supplier network, and the search behavior of homeowners and GCs in this market — and we know what it takes to outrank the big national lead-aggregator sites that dominate the SERPs out here.

Respectful, openminded, professional, and extremely knowledgeable — these are the core attributes that have made my experience a positive one. They built our company a new website and since then have been diligently working on SEO initiatives. We’re already seeing favorable results! I highly recommend Frontend Horizon.
Mike Kearney, VP of Marketing — Best Barns

Fort Worth questions

The Fort Worth questions operators ask before they sign.

  • Do you serve clients in Tarrant County or only Dallas?

    Both. Fort Worth is 35 minutes from our office and we work with clients across Tarrant County — downtown, Alliance, the Cultural District, all of it.

  • Can you meet us in Fort Worth?

    Yes. We come to Tarrant County for kickoffs and quarterly reviews when in-person matters; day-to-day is remote.

  • How long does an SEO program take to show results in Fort Worth?

    Local map-pack movement usually shows inside 60–90 days. Organic ranking on competitive money keywords typically takes 4–6 months of steady work.

Pricing

Sized to the engagement, not the bill rate.

Tell us the outcome you want; we’ll send back the scope and the number that lands it. Free consultation first — the read costs nothing.

Cadence

Weekly progress, monthly reporting.

You see the work as it ships, not just at month’s end. Most Fort Worth clients have a direct text line into the lead strategist on the account.

Outcome lock

Booked–revenue reporting, every quarter.

Every Fort Worth engagement reports against the same number: leads that closed, revenue that booked — not vanity metrics from a platform dashboard.

Other areas we serve

Other Texas markets — and nationwide remote.

Ready to scope a Fort Worth engagement?

Send us your industry, the outcome you’d trade everything else for, and how soon you want to start. We’ll send back a free consultation slot.