Frontend Horizon
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Dallas County · SMB digital marketing

Web design, SEO & PPC for Dallas SMBs.

FH’s home market — 750 N Saint Paul St, STE 250 — and the densest SMB book we have.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh

Inside the Dallas market

The local SMB landscape, the buyers, and how the city actually searches.

Owner-operators and growing SMBs across construction, retail, professional services, and consumer brands. Most have plateaued on referrals and a dated site; few have a real read on who’s actually searching for them.

Dallas is FH’s home market. Our office at 750 N Saint Paul Street sits two blocks from Klyde Warren Park, and most of our longest-running client work is inside Loop 12. The Dallas SMB landscape is unusually broad — you have million-dollar custom-home builders working in Preston Hollow next to product brands shipping out of South Dallas warehouses next to professional services firms billing in Uptown high-rises. The common thread is owners who have outgrown a referral-only growth motion and need a digital marketing system that actually pays for itself. Our Dallas book skews toward construction, retail, and professional services because those are the verticals where the local search opportunity is widest and the existing competition is the loudest. We meet clients in person when it makes sense (most weeks at least once), run the strategy and execution remote-first, and report against booked-revenue numbers tied back to the work.

Notable neighborhoods + business districts

Where the SMBs are — and where we’ve done work.

Neighborhoods + districts

  • Downtown / Arts District
  • Uptown
  • Deep Ellum
  • Bishop Arts
  • Oak Cliff
  • Knox-Henderson
  • Lakewood
  • Preston Hollow

Landmarks in–market

  • Reunion Tower
  • AT&T Discovery District
  • Klyde Warren Park
  • Dallas Arts District
  • Dealey Plaza
  • American Airlines Center

Where the SMBs are

The services Dallas operators usually start with.

Sales–cycle calendar

The Dallas year, by buying window.

Q1

Q1 is the budget-reset window. Most Texas SMBs lock the year’s digital spend in January and February, and the brands without a fresh audience read end up funding the same channels that plateaued them last year. We do the read in the first six weeks of the year.

Q2

Q2 is when paid spend ramps. School lets out, home-services demand peaks, B2B buyers commit before summer slowdown. Sequences need to be running clean by April or you’re leaving the spring on the table.

Q3

Q3 is the fall planning window. Whatever you’re going to ship for Q4 has to be scoped by Labor Day. We refresh the audience map in July and lock the Q4 push by mid-September.

Q4

Q4 is the conversion push. End-of-year buying compresses sales cycles by 30–40% in most categories. We retune the closing sequences in October and run them hot through December.

Why FH for Dallas

The case for working with us in this market.

We’re headquartered here. The team knows the difference between Plano traffic at 4pm and Bishop Arts on a Saturday. We’ve shipped websites and SEO programs for builders, retailers, and service brands across DFW — and our two flagship case studies (BHR Construction Corp. and Best Barns) both started as Dallas-area engagements.

I work with Frontend Horizon on SEO and social media marketing, which has been great. I used to get leads for shower repair. Now I get leads for building million dollar custom homes. Love the work they have done and continue to do for me.
Ben Bowers, Owner & CEO — BHR Construction

Dallas questions

The Dallas questions operators ask before they sign.

  • Do you work in person? Can we meet at your Dallas office?

    Yes. We’re at 750 N Saint Paul St, STE 250, in downtown Dallas. Most local clients meet us in person at kickoff and at quarterly reviews; the day-to-day is async over email + shared docs.

  • Do you serve all the Dallas neighborhoods or just downtown?

    We work across DFW — Uptown, Deep Ellum, Bishop Arts, Lakewood, Preston Hollow, Oak Cliff, and out into the suburbs (Plano, Frisco, McKinney, Irving). The team knows the metro.

  • How fast do you respond once we’re a client?

    Same business day for anything urgent, next business day for everything else. Most clients have a direct text line into John or the lead strategist on their account.

  • Do you only take Dallas clients?

    No — we work across Texas and nationwide. But Dallas is where we built the practice and where most of our case studies originated.

  • What size businesses do you typically work with?

    SMBs from owner-operators ($500k–$2M revenue) up to mid-market brands ($5M–$50M). We don’t take work we can’t move the needle on.

Pricing

Sized to the engagement, not the bill rate.

Tell us the outcome you want; we’ll send back the scope and the number that lands it. Free consultation first — the read costs nothing.

Cadence

Weekly progress, monthly reporting.

You see the work as it ships, not just at month’s end. Most Dallas clients have a direct text line into the lead strategist on the account.

Outcome lock

Booked–revenue reporting, every quarter.

Every Dallas engagement reports against the same number: leads that closed, revenue that booked — not vanity metrics from a platform dashboard.

Other areas we serve

Other Texas markets — and nationwide remote.

Ready to scope a Dallas engagement?

Send us your industry, the outcome you’d trade everything else for, and how soon you want to start. We’ll send back a free consultation slot.