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Build & Convert

Site Relaunch

Full relaunch under Web Design & Development for an underperforming site — new IA, new copy, new conversion math, your existing rank preserved through the cutover.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Existing site complexity — URL count, template count

  • 02

    Content rewrite scope (full vs. structural edit)

  • 03

    CMS migration in scope or staying put

  • 04

    SEO equity protection — redirect mapping, schema parity

  • 05

    Performance / Core Web Vitals remediation depth

Questions operators ask before they book Site Relaunch.

  • How is this different from a net-new build?

    A relaunch starts from your current rank, your current content, and your current funnel. We rebuild the conversion math without losing the equity you’ve already paid Google to earn.

  • Will I lose traffic on cutover?

    Not if the redirect map is right. Every URL gets a 301 plan signed off before cutover, and we run staging in parallel for two weeks. The dip on launch day should be measured in single-digit percent, recovered in 30 days.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh