Build & Convert
Site Relaunch
Full relaunch under Web Design & Development for an underperforming site — new IA, new copy, new conversion math, your existing rank preserved through the cutover.
Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Existing site complexity — URL count, template count
- 02
Content rewrite scope (full vs. structural edit)
- 03
CMS migration in scope or staying put
- 04
SEO equity protection — redirect mapping, schema parity
- 05
Performance / Core Web Vitals remediation depth
Questions operators ask before they book Site Relaunch.
How is this different from a net-new build?
A relaunch starts from your current rank, your current content, and your current funnel. We rebuild the conversion math without losing the equity you’ve already paid Google to earn.
Will I lose traffic on cutover?
Not if the redirect map is right. Every URL gets a 301 plan signed off before cutover, and we run staging in parallel for two weeks. The dip on launch day should be measured in single-digit percent, recovered in 30 days.
Related solutions
The services usually paired with this one.
- Web Design & DevelopmentWe specialize in designing and developing engaging websites that are built to increase your leads and convert more sales.
- Marketing Site BuildNet-new marketing site under Web Design & Development — ICP-keyed, SEO-grade, shipped in 6–8 weeks against a named launch outcome.
- Recurring Site CareMonthly content + experiment cycle under Web Design & Development on a site you already own. Same hands every month, no surprise invoices.
Who actually does the work





John, Matt, Pablo, Danny, Josh. The five names you sign off with on every sprint.