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Strategy & Acquisition

Social Media Marketing

Maximize user engagement and get your message out to the right audience with our customized social media marketing campaigns.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Number of platforms managed (Instagram, Facebook, LinkedIn, TikTok)

  • 02

    Content production cadence (8, 16, or 30 posts per month)

  • 03

    Short-form video included or scheduled separately

  • 04

    Community management hours per week

  • 05

    Paid social budget management bundled in

Questions operators ask before they book Social Media Marketing.

  • Do you produce the video or just schedule it?

    Both options on the table. Production is priced per shoot day; if your team already shoots, we plan, edit, and schedule against the ICP’s actual scrolling behavior.

  • How quickly will engagement go up?

    Quality engagement — saves, shares, replies — moves in 60–90 days when the content matches the audience. Vanity follower counts can move faster but they don’t close revenue.

  • Will you reply to DMs and comments?

    Yes, in the Community Management add-on. Same hands every week so the brand voice stays consistent across every reply.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh