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Strategy & Acquisition

Pay Per Click Advertising

As seasoned PPC ad professionals, we know how to maximize your ad budget so your spend goes toward qualified leads, not junk clicks.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Monthly ad spend tier ($2K, $10K, $50K+)

  • 02

    Number of platforms managed (Google, Meta, LinkedIn, Bing)

  • 03

    Creative production scope — copy only vs. full ad creative

  • 04

    Landing page builds + experiment cycles

  • 05

    Attribution + conversion tracking depth

Questions operators ask before they book Pay Per Click Advertising.

  • How do you stop wasted spend on junk clicks?

    Negative keyword discipline, audience exclusions, day-parting against your sales motion, and a weekly budget read so we kill underperforming campaigns before the month ends — not after.

  • What’s the minimum ad spend you’ll manage?

    $2K/mo for local. Below that, the management overhead eats the result; we’ll tell you to bootstrap on SEO first instead of taking the engagement.

  • Do you guarantee a cost per lead?

    We guarantee the methodology — honest measurement, weekly optimization, and a named target by sprint two. CPL guarantees out of the gate are how agencies hide bad math.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh