Series A SaaS
March · B2B / Vertical SaaS
ICPs collapsed from 9 guesses to 3 named buyers. Pipeline tripled in two quarters.
Vertical Pattern Library · Frontend Horizon
Already know your vertical? Pull the playbook.
Every month, we publish one full vertical pattern read — census frame, ICP cards, sequence templates, attribution map — on the house. Tell us your vertical. Or browse what’s already shipped.
Next vertical pattern published June 1. Requests close May 28.
Patterns we’ve already published
DTC commerce
February · Specialty supplements
Cut paid spend by 38% by killing one audience that had never converted.
Local services
January · Multi-location services
SMS opener shipped per-ICP. 60-second response rate jumped from 11% to 34%.
How it works
01
Request a read
60 seconds. No call, no calendar invite.
02
A strategist picks
Four of us weigh in. Not an algorithm.
03
Published the 1st
Full pattern read posted within the week.
Not picked this month? Every requester still gets a one-page market frame for their vertical (population, business count, growth signal) — on the house. No call required.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Who actually does the work
John, Matt, Pablo, Danny, Josh. The five names you sign off with on every sprint.