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Strategy & Acquisition

Competitor Teardown

A standalone written teardown under Competitor Analysis — three named competitors, what they spend, rank, and convert on, plus the gaps you can exploit this quarter.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Number of competitors analyzed (3, 5, or 10)

  • 02

    Channel coverage — SEO, PPC, social, content, email

  • 03

    Estimated ad-spend modeling included

  • 04

    Content gap analysis depth

  • 05

    Live workshop walk-through with your team

Questions operators ask before they book Competitor Teardown.

  • How accurate is the spend estimate?

    Within a 20–30% band — tight enough to know whether they’re outspending you 2× or 10×. We use SEMrush, SpyFu, Meta Ad Library, and direct SERP analysis stitched together.

  • Is this useful if I already know my competitors?

    Especially then — the teardown surfaces what they’re doing that you’re not seeing. Most clients learn at least one channel their main competitor is winning on quietly.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh