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Strategy & Acquisition

Content & Topic Strategy

ICP-keyed content topics under SEO Management — each topic mapped to search intent, content type, and the buying stage it serves. The roadmap behind every piece your team will ship this quarter.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Number of ICPs the strategy serves

  • 02

    Topic depth (20, 50, or 100 mapped topics)

  • 03

    Search-intent classification per topic

  • 04

    Brief-writing scope (outline only vs. full brief)

  • 05

    Production hand-off — your team or ours

Questions operators ask before they book Content & Topic Strategy.

  • How is this different from a keyword list?

    Keywords are the input; the strategy maps each one to an ICP, a buying stage, a content type, and the next-step CTA. You stop publishing for SEO and start publishing for the lead.

  • Do you write the content too?

    We can — either by us under SEO Management, or briefed to your team with editorial review. Both shapes work; pick based on your team’s capacity.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh