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Strategy & Acquisition

Google Ads Management

Campaign builds, daily budget guarding, conversion-tracked spend under Pay Per Click Advertising — Search, Performance Max, YouTube, and Display run under one weekly read.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Monthly Google Ads spend tier

  • 02

    Number of campaign types managed

  • 03

    Landing page tests included or invoiced separately

  • 04

    Negative keyword + audience exclusion maintenance

  • 05

    Server-side conversion tracking implementation

Questions operators ask before they book Google Ads Management.

  • How quickly can you stand up a new account?

    Two weeks from kickoff to live campaigns. Week one is conversion tracking + landing page audit; week two is campaign build + launch.

  • Do you run Performance Max?

    Yes, where it earns the budget. PMax can be a black box; we constrain it with asset groups and audience signals so the algorithm has actual rails to optimize against.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh