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Strategy & Acquisition

Meta Ads Management

Facebook + Instagram lead campaigns under Pay Per Click Advertising — creative built for the ICP, audiences mapped against intent signals, and attribution stitched back to the CRM.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Monthly Meta ad spend tier

  • 02

    Creative production scope (copy only vs. full creative)

  • 03

    Number of ad sets and audiences in rotation

  • 04

    iOS conversion API + server-side event setup

  • 05

    Lookalike audience refresh cadence

Questions operators ask before they book Meta Ads Management.

  • Does Meta still work after iOS 14?

    Yes, with proper server-side tracking. We set up the Conversions API, stitch event data back to your CRM, and stop relying on the broken pixel-only signal.

  • How much creative do I need?

    Plan on 3–5 fresh angles per month per audience. Creative fatigue is the #1 reason a winning campaign starts losing — we rotate before the data tells you to.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh