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Strategy & Acquisition

Quarterly Strategy Review

Every 90 days under Competitor Analysis: refreshed competitor map, refreshed rank read, refreshed conversion benchmarks — plus an action list scoped against the next quarter’s budget.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Number of competitors tracked

  • 02

    Channel breadth in the refresh

  • 03

    Live workshop or written deliverable

  • 04

    Action plan attached or strategy-only

  • 05

    Annual contract vs. per-quarter pricing

Questions operators ask before they book Quarterly Strategy Review.

  • Why every 90 days instead of annually?

    Because in 12 months a competitor can launch a category, your top channel can decay 40%, and a Google update can rewrite the SERP. Quarterly cadence catches the shift before it shows up in the revenue line.

  • Who attends the review?

    Whoever owns marketing decisions on your side. Most clients bring the marketing lead, the sales lead, and the founder — the action list moves fastest when all three sign off in the same room.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh