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Strategy & Acquisition

Social Content Production

Posts, short-form video, carousels — produced and scheduled monthly under Social Media Marketing. Built around the topics your ICP actually searches and shares.

Sprint-priced. No retainer lock. The first sprint is the read — you see the system before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Pieces per month (8, 16, or 30)

  • 02

    Format mix — static, carousel, short-form video

  • 03

    On-site shoot days included or stock-only

  • 04

    Caption + hashtag research per post

  • 05

    Cross-platform repurposing (one post, three formats)

Questions operators ask before they book Social Content Production.

  • Will my brand voice still come through?

    Yes — we run a voice-and-tone session in the first sprint, then check every batch against the rules document before scheduling. You sign off on the first month before anything queues.

  • What platforms do you produce for?

    Instagram, Facebook, LinkedIn, TikTok by default. Threads, YouTube Shorts, and Pinterest as add-ons when they map to the ICP.

Who actually does the work

John Cravey, founder and lead strategist
John
Matt Snider, head of build
Matt
Pablo Novelo, head of design
Pablo
Danny, head of discovery and ICP synthesis
Danny
Josh Grounds, senior engineer and recurring care
Josh