PPC
PPC posts
4 posts on ppc.
SEOPPCSocial MediaWeb DesignCompetitor AnalysisCase StudyConstructionRetailHealthcareProfessional ServicesPricing
PPC·3 min
Google Ads for Small Businesses: The Complete Guide to Running Campaigns That Don’t Waste Your Budget
Most SMBs lose money on Google Ads in the first 90 days because nobody told them how the auction actually works. Here’s the version we wish every operator had read first.
By John Cravey · Founder
Competitor Analysis·2 min
The Competitor Analysis Every SMB Should Run Before Spending Another Dollar on Marketing
Most SMBs guess at what their competitors are doing. The real picture is sitting in plain sight, and it changes how you spend.
By FH Senior SEO Strategist · Senior SEO Strategist
PPC·1 min
PPC Budget Allocation for Multi-Service SMBs
Multi-service businesses lose money on Google Ads by either spreading too thin or concentrating in the wrong place. Here’s the math.
By FH PPC Lead · PPC Lead
PPC·1 min
When PPC Beats SEO (and When It Doesn’t)
Both work. Neither is the right starting point for every business. Here’s how to pick.
By FH PPC Lead · PPC Lead